Gone are the days when companies don’t need a web presence. In fact, many people don’t even own a phone book these days. When they need to find a dentist or other doctor, they head straight to the internet. Doing a search in the local area pulls up dentists that are within the vicinity. If a dentist doesn’t have a web presence, it’s just one customer they won’t get this round. If this happens several times in a day, the cost of loss revenue can be overwhelming.
A dental clinic has challenges because of the nature of the business. Many people are afraid of the dentists’ office. They are afraid of the drills, the chair and the entire process. This is why so many, even those with insurance, forgo their routine examinations. They let fear dominate their lives. However, when a tooth is causing great pain, they will overcome their fears to take care of the issue at hand. By putting pictures of a dentist’s office, pictures of the staff and examination rooms, it helps to calm some of those fears. People want to see what the waiting room looks like, the doctor and the staff who will be helping.
Other than just calming fears, a dental website can have new products and information for current and new customers. From the hours of operation to the types of insurance that is taken, it can mean questions that people can find answers to without involving the staff. The website is available 24/7, so that means even when the clinic isn’t open, people can get answers to their questions and find a dentist they want to see.
Another good area on a dental website is customer experiences. People want to know if the dentist is good with kids, has a gentle nature and isn’t going to over-bill them. By having favorable reviews on the site, it can help encourage new customers to the practice. Those who want to skip having a web presence are doing themselves a huge injustice. People are in the social media realm, which means they want to socialize and see what’s happening around the dental office. While some will still make appointments based on need blindly, many want to an intimate snapshot of the establishment before they visit.
It’s the one area of business that a dental office cannot afford to skip. Website design is imperative and it is vital for the financial security of the business.